Hello, world! Here we are!
We’re Ketuv, a new business offering a fine art option in ketubahs.
For the uninitiated, a ketubah is a decorative Jewish marriage contract, signed at the wedding to unite the couple. But it’s not just for Jews anymore. In recent years, the ketubah has become a powerful statement of partnership for all couples.
We got to thinking: why do most ketubahs look just the same when there are so many unique couples, and so many talented artists?
Ketuv’s stand-out launching line features ketubahs by a diverse and innovative group of artists, with dynamic careers outside the Judaica and commercial sphere. We guide each artist in applying their studio practice to the ketubah tradition, without compromising their aesthetic. The result is a stand-alone piece of art, whether it be a limited edition print or one-of-a-kind work on paper.
We invite you to check out our website to learn more about us, our artists, and our mission. Visit our shop to browse close to 30 limited edition prints by over 25 emerging and mid-career artists. Most of them are available on the site for custom commissions. Among the options, you’ll find wedding and anniversary artwork for same-sex, interfaith, non-denominational and non-Jewish couples, in addition to ketubahs for Jewish couples of all denominations.
GET INVOLVED!
As a business, we’re relying on our community to help us spread the word. We hope you’ll forward this post widely:
Engaged, or know someone who is? Check out our shop! Forward to your friends!
Artists: Interested in making a ketubah? Send a link to your website to artists@ketuv.com.
Rabbis and Wedding Planners: Help us get the word out! Contact us at info@ketuv.com and we’ll send you a stack of Ketuv postcards. We’d also love to meet with you (in person or digitally) to tell you about our product.
Press: Want to write a feature on Ketuv? Contact us at press@ketuv.com and we’ll send you our press kit.
By taking an inclusive approach to the ketubah text, and nestling it within a fresh piece of contemporary artwork, Ketuv is renovating the ancient tradition for the next generation.
Enjoy!
Arielle and Maya